I was talking recently with a friend of mine, a dean at a respectable university, who appreciates the importance of font. He told me about his recent experience reviewing applications for post-doctoral research awards. Any post-doctoral fellow at the university may apply. The applicant submits a dossier including a curriculum vitae, a letter of recommendation by a faculty mentor, and published articles or samples of other academic writing. My friend noticed that the scientists all used nice fonts and that two or three employed a typeface of particular appeal, the exquisite variation of an Old Style font, for which he has searched in vain the archives of the Internet. And whereas the biologists and engineers would embroider their text with an attractive graph or a colored illustration showing a part of a molecule or a microprocessor, and present not just information, but an object of real beauty; the submissions of candidates from the Humanities and Social Sciences invariably used a double-spaced Courier twelve-point, in the abysmal style of the Modern Language Association or American Psychological Association, creating pages of blocky black text onerous to the eye and dead to the imagination.